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avatar for Eric Rock

Eric Rock

Vivify Health
CEO and Managing Partner
Plano, Texas
Eric Rock is a serial innovator and successful entrepreneur, applying advanced technologies and human computer interaction to improve operational efficiencies in vertical markets. Rock has launched, grown and exited two highly successful software companies.

Rock's third and recent venture, Vivify Health (formerly Intuitive Health), the first eHealth platform based upon cloud computing. The solution delivers an intuitive user experience, using consumer electronics, allowing patients to easily maintain their own health at home while remaining constantly connected with their providers, family and friends.

Prior to Vivify Health, Rock was the Founder and CTO of MEDHOST, where he introduced the first-ever touchscreen EMR for the healthcare industry. The solution includes a rich user experience with geographical visualization. Rock also delivered other innovations including patient self-service kiosks, multi-touch data visualization (via Microsoft Surface) and an enterprise operational visibility engine (via Microsoft Silverlight). MEDHOST was successfully sold in early 2010.

Prior to MEDHOST, Rock launched his first company and invented the first-ever Table Management System, ProHost, for the hospitality industry. The solution utilized geographical visualization and operational intelligence to streamline restaurant operations and reservations. ProHost was highly successful and ultimately acquired by OpenTable.com.

Both of Rock’s prior companies were recognized by the Dallas Business Journal among Dallas’ 100 fastest growing privately held companies. 

Rock completed his BSEE and Computer Engineering degrees and was responsible for the formation of new 3D Computer Graphics curriculum.

Today, Rock continues to focus on emerging technologies and business strategies for healthcare. He is a frequent presenter at events such as HIMSS, ATA, MS-HUG Tech Forum and TED. Rock also maintains Board and Advisory roles in various technology firms, including Microsoft.

Specialties:Building a highly profitable business (startup through exit), Scalable software architectures, Human-Computer interaction and Usability designs.